Paper Snap

Mrs Woolf - Brand Identity

Mrs Woolf is a strategic creative marketing consultancy.

For Mrs Woolf's logo, we focused on two aspects of a wolf's symbolism. Guardianship and natural instincts. We used a shield to portray guardianship and a wolf's nose to portray instincts.

Guardianship and instincts are also considered to be maternal traits. We added Loveand Nurturing as a third aspect that branches out from the maternal theme.