Mrs Woolf is a strategic creative marketing consultancy.
For Mrs Woolf's logo, we focused on two aspects of a wolf's symbolism. Guardianship and natural instincts. We used a shield to portray guardianship and a wolf's nose to portray instincts.
Guardianship and instincts are also considered to be maternal traits. We added Loveand Nurturing as a third aspect that branches out from the maternal theme.
Cover pages, document designs and a business card.
An icon family designed for the Mrs Woolf brand. The curved open ends match the style of the logo.