Be Leseli offers executive and business coaching and is a new company based in Johannesburg. We managed this project from name generation to creating the website.
Leseli means 'light' in Sotho. To 'Be Leseli' means to be light, be agile, be adaptive. It also represents the idea that light leads the way or it can refer to a person's inner light/strength/possibilities.
The collateral we designed was the logo, business cards, email signature, pattern and website. For the logo a flame element was used and it contains a subtle 'B' and 'L'.